Your words can be a powerful sales tool. Which is why you may need Zazou Marketing’s writing, editing and proofreading services to deliver words that sell your Boston-based company’s products or services. Our expertise? Creative, results-driven copy; a versatile writing style; and an easily adaptable tone.So, whatever your Boston company’s needs are, whoever your audience is, we craft words to sell your service or product.
Please read the below article about article writing to learn more about how your Boston company can use this service. And feel free to call or email any time to find out how we can help you.
You may be surprised to learn that there is a huge market for article writing, both in print and online. Many of these publications will be for the local Boston-based market, while others will be national. Either way, there are plenty of outlets that need more content than they can write on their own—so they turn to experts in their respective fields for article writing. Those experts then get publicity and become a known authority in their field. It’s no surprise, then, that this kind of exposure often turns into sales.
So, what exactly does article writing entail? Well, unless you’re trained as a writer, it often means hiring someone to act as a ghostwriter. The ghostwriter's role is to pick your brain, write your article and then give you credit (this is known as a byline).
Before you get started, it's a good idea to really understand the process of article writing. First, you need to determine your subject matter. This should be something that you are, in fact, an expert in. But it can cover a huge range of areas, from accounting to advertising, from restaurants to retail. If you are writing for a local publication, it’s a good idea to also have a local Boston hook for the article.
Of course, then you need to whittle down the subject of your article to a specific topic and article form. It could be a human interest story told in a narrative form; it could be a case study about a success story; this could be a news story about something new that your company is doing for your Boston community (for a local story); or it could take the form of a “how to” or “top tips” article.
It is important to remember that the essence of any article writing project is the content; there has to be some meat to the article—whether it gives a fresh perspective, something newsworthy, great insights or useful tips.
From there, your article writing project is mostly in your ghostwriter’s hands, and your ghostwriter needs to do his or her homework. This means educating himself or herself on the topic. Often this also means reading relevant articles and marketing materials. For local stories, it means getting to know how the topic impacts Boston. And it certainly means interviewing the expert—otherwise known as you.
The ghostwriter then needs to work his or her magic to make you sound like the expert that you are. Thankfully for you, you do not need to worry about how to make the article sound good, whether it is well-worded, if it flows easily or is grammatically correct. That, of course, is the job of the ghostwriter.
Finally, it’s time for you to review the article writing project. Just make sure it reflects your expertise and sounds like you. And off you go with your bylined article!
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