Your words can be a powerful sales tool. Which is why you may need Zazou Marketing’s writing, editing and proofreading services to deliver words that sell your Boston-based company’s products or services. Our expertise? Creative, results-driven copy; a versatile writing style; and an easily adaptable tone. So, whatever your Boston company’s needs are, whoever your audience is, we craft words to sell your service or product.
Please read the below article about copywriting to learn more about how this service can help your Boston company. And feel free to call or email any time to find out how we can help you.
One of the biggest misconceptions about copywriting is that anyone who is good at writing is naturally good at copywriting. The truth is that while you do need to be good at writing in order to be good at copywriting, the reverse is not true. You do not need to be good at copywriting to be good at writing. Huh?!
Let’s break it down: The misconception is largely based on the fact that copywriting is a bit of a foreign concept to most people. Despite this, if you’re in the business world, you probably come across copywriting every day of your working life. That’s because copywriting is really any business writing that is used to sell, promote or market a company’s services or products. So, copywriting projects are simply any marketing communications—such as direct mail, ads, a website, newsletters, articles or press releases—that a company produces.
But what exactly are the common threads between such diverse copywriting projects? For one, there is an informational aspect to each of these copywriting projects. For instance, if your Boston-based company offers a service to local businesses, your copywriting projects need to explain that.
However, there is more to it than simply delivering information—there should always a greater purpose to the marketing piece. Of course, the copywriting project’s specific intention varies from job to job, but, in general, copywriting projects are meant to attract customers and make sales.
Not all copywriting projects need to actually close a sale—although, it’s great if they do. But all copywriting projects do need to move your business toward a goal, whether creating a relationship with more Boston-based businesses, fueling interest or attracting leads. Simply put, copywriting projects need to contribute to your business objectives.
There are a few typical ways that companies traditionally use copywriting. For one, direct response communications ask the reader to respond right away. This type of copywriting project takes many forms, whether direct mail, an advertisement, a website or a brochure.
For instance, an ad that you run in a local Boston magazine would fit in this area.
Another common use for copywriting is in public relations. This indirect communication establishes credibility and gets you in the public eye through articles in magazines, newspapers, television, radio, journals, etc. For instance, an article in a local Boston magazine that quotes you would fit in this area.
Whatever the method, all copywriting projects will be more effective if they entice, influence and create desire—hence, this is why good copywriting needs to be well-written. But since a good novel need not entice, influence and create desire, not all writers need be good at copywriting.
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