Your words can be a powerful sales tool. Which is why you may need Zazou Marketing’s writing, editing and proofreading services to deliver words that sell your Boston-based company’s products or services. Our expertise? Creative, results-driven copy; a versatile writing style; and an easily adaptable tone. So, whatever your Boston company’s needs are, whoever your audience is, we craft words to sell your service or product.
When it comes to marketing materials, there’s more to freelance writing than mastering grammar. Good freelance writing sells your service or product by doing the following three things. It…
It is only when your brochure or website, or any marketing material, does these three things, that it is effective. Simply, good freelance writing uses winning words to sell a product or service. So, if your Boston business offers a service to local businesses, your freelance writing needs to grab those local businesses’ attention, communicate a message and persuade them to call you or buy something—ultimately actually selling your service.
How exactly should freelance writing achieve these three things in marketing materials? First, let’s start with what your copy should not do. You should not make empty claims. People are bombarded with advertisements and marketing materials that claim that they are bigger and better than their competition. They are also fed a lot of weightless marketing terms. People are tired of these tactics, so it’s best to avoid them.
Also, don’t try to impress by using big words, industry terms and long winded explanations. You’ll only confuse your reader—and will lose them quickly. Instead, your marketing materials need to be meaningful, interesting and clear.
That means that the substance of your freelance writing should include a description of your Boston business’s services and products. But it should be more than just that. An informative, grabbing headline is the first line of business. The next order of business is brief, but informative copy. This copy explains not only what the product is, but also why it solves their problems. And it does it in a persuasive way—without seeming like it is trying to sell. Ultimately, you should provide enough information about your product, service or company so that your prospects can decide for themselves if you can give them what they need.
To do so, your marketing materials’ freelance writing must be succinct and inviting. Since you can’t expect your reader to dedicate much, if any, time to trying to decipher your message, it is essential to keep it clear and simple.
Simply put, the ability to write attention-getting, communicative, persuasive copy is the key to successful freelance writing for your Boston-based company’s marketing materials.
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